Another Improvy OÜ birthday – 4 years!

To be fair, I have to admit the reality: for the first 3 years there was absolutely no activity and the legal entity was basically unused. But the fourth year is a completely different story.

First, there is finally movement on the accounts. I already wrote about changes in turnover and debt obligations.

Second, our products keep growing and it is all pure 'garage-style' bootstrapping. No loud announcements, no investments or anything like that. For example, Fullyst has doubled its user base. As usual, I should mention the ongoing monetization issues.

Right now I am actively preparing Saylify for launch. This is the first product I am approaching with full-scale planning. For the first time, I calculated all pricing plans with support costs and third-party APIs in mind, and I also defined success criteria for the coming months so that in case of problems I can pivot in time or consider shutting it down.

These four years have made one thing very clear: user numbers are nice and you can brag about them, but it is much more satisfying to brag not about free traffic, but about conversion and profit.

Over these four years I even went through a funny internal crisis. I considered launching a few crypto-adjacent tools, maybe a meme coin on TON (the contract is actually written and tested on testnet), pumping it and dumping it at the peak. Then I would plaster myself with 'serial entrepreneur' labels in Web3 and crypto. Fortunately I came to my senses and left that idea for truly desperate times.

The show must go on! :)